The Be assistant
What the built-in assistant can answer, how to ask well and where its data comes from.
4 min readAI
Be is the assistant built into the platform. It opens from the floating pill in the corner of the app and works with the data your role is allowed to see.
What it is good at
- Summarizing a period: "how did last week compare with the one before?"
- Pointing at what changed: which creator dropped, which day was unusual.
- Explaining a screen or a metric you are unsure about.
- Drafting text — messages, profile copy, short announcements.
What it will not do
It does not invent numbers it cannot see, and it cannot show a creator someone else's data. Access rules apply to the assistant exactly as they apply to the interface.
Asking well
Be specific about period and subject. "Compare this month's earnings per working day with last month, per creator" gets a useful answer; "how are we doing?" gets a generic one.
Cost
Assistant answers count towards your plan's AI allowance — see AI limits.